Why You Should Choose Innago Over Zillow Rental Manager

Modern landlords know that using software is one of the easiest ways to streamline your rental property management.

But the decision of which software platform to use is a challenging one. There are multiple highly rated property management software options currently on the market, and many have similar features.

When it comes to two options, Innago and Zillow Rental Manager, Innago is unquestionably the better choice. Not only is the platform’s sleek interfacing attracting many new landlords each month, but Innago also has the functionality required to sustain long-lasting development in the coming years.

If you’re a landlord looking for software to use in 2023, here’s why you should choose Innago over Zillow Rental Manager.

#1 The Price Point

Pricing is a major component of your decision to purchase any software product.

When it comes to pricing, Innago’s model simply can’t be beat. Access to the software is 100% free for landlords—no hidden fees, pricing tiers, or premium plans.

Here’s how it works: instead of charging landlords, Innago charges tenants small fees for add-on services, such as ACH transfers ($2), credit transactions (2.75%), credit reports ($30), and criminal reports ($35). Tenants can also purchase renter’s insurance on the platform.

These costs are reasonable enough not to burden your tenants, but if you’re concerned, you can always choose to take any of them on yourself. However, it is not required. This means all Innago users can access and use the software’s most advanced features at no cost.

Zillow, on the other hand, offers very little functionality for free. For example, first listings are free on Zillow, but additional ones cost $9.99 per listing per month. Other features also cost money to access. These expenses can quickly add up and limit your potential as a landlord or property manager.

#2 Exceptional Customer Support

Another reason why Innago users love the software is the company’s exceptional customer support.

Innago assigns each new user a dedicated account representative, who walks you through the onboarding and setup process. You can reach your representative by phone, email, or live chat, and support personnel always return calls within a few hours, if not immediately. You can even reach support after hours by calling the general support line.

Innago users also have access to a range of informational blog articles about the software in addition to live webinars and one-on-one demos by request.

Overall, Innago’s customer support team received 4.9 out of 5 possible stars on Capterra, a popular software review site. Zillow only received 4.1 stars, with many reviewers complaining about lack of phone support and issues with help request tickets.

#3 Ease-of-Use

Simplicity is important when working with software. You need to be able to learn how to use the software quickly and adapt to any updates without difficulty.

Innago has a user-friendly interface and simple design, attracting clients for its ease of use. The platform is also highly intuitive, helping users navigate tools and features without much outside help required.

Overall, Innago scored 4.8 out of 5 stars for ease of use. Zillow, on the other hand, only received 4.3 stars. These metrics are critical to keep in mind when comparing Innago vs. Zillow Rental Manager.

#4 Ratings

When shopping for property management software, it’s important to look at ratings and reviews before making your decision.

What other people have to say about the software platform can inform and impact your ultimate choice.

The “likelihood to recommend” metric is especially important because it tells you how much users believe in the quality of the product. If most users would recommend the software to other landlords, they’re willing to stake their word on that claim.

97.4% of Innago users said they would be likely to recommend the platform to other landlords. This unusually high rating compares with only 64.5% of reviewers for Zillow. Reviews of both software platforms on Capterra and other software confirm these general trends. Time and time again, Innago can be seen to rate more highly in every category than its alternatives.


If you’re looking for property management software, Innago might be a great choice for you. Your diligent research will show that Innago tops the charts in almost every aspect. You won’t find another software option with the same combination of high quality and free pricing.

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