If you’re a business owner or digital marketer, then you know how important local SEO is. It can be the difference between getting found by potential customers online and being lost in the sea of search results.
Fortunately, there are some simple things you can do to improve your local SEO right now. In this blog post, we’ll share 5 genius tips that will help you rank higher in local search results and get more traffic to your website. Stay tuned for our expert tips!
1. Optimize your website for local keywords
One of the best ways to improve your local SEO is to optimize your website for local keywords. What are local keywords? They are simply the keywords that people use when they search for businesses in their area. For example, if you’re a plumber in Los Angeles, then you would want to optimize your website for the keyword “Los Angeles plumber.”
Fort Worth SEO recommends that to find the right local keywords for your business, you can use a free keyword research tool like Google AdWords Keyword Planner or Ubersuggest. Once you’ve found a few relevant keywords, make sure to include them in your website’s title tags, meta descriptions, and H1 tags. This will help your website rank higher in local search results.
2. Claim your Google My Business listing
Another great way to improve your local SEO is to claim your Google My Business listing. Your GMB listing is like a mini-website for your business that appears in the search results when people search for your business name or keywords related to your business.
Houston SEO shared that to claim your GMB listing, simply go to Google My Business and follow the steps to verify your business. Once you’ve verified your listing, be sure to fill out as much information as possible, including your business name, address, phone number, hours of operation, and website URL. You should also add photos and videos of your business to make your listing more attractive.
3. Get listed in local directories
Another great way to improve your local SEO is to get listed in local directories. Thrive SEO Agency noted that there are dozens of online and offline directories that list businesses in specific categories and locations. Getting your business listed in these directories can help you rank higher in local search results and get more traffic to your website.
To find relevant directories for your business, simply do a Google search for “local directory + your city.” For example, if you’re a plumber in Los Angeles, you would search for “local directory Los Angeles.” You can also use a service like Moz Local to automatically submit your business information to the most popular directories.
4. Ask for customer reviews
Customer reviews are one of the most important factors in local SEO. In fact, a recent study by Moz found that customer reviews are one of the top 10 ranking factors in Google’s local search algorithm.
To get more customer reviews, simply ask your satisfied customers to leave a review on your GMB listing or on popular review sites like Yelp and Angie’s List. You can also give customers an incentive to leave a review, such as a discount or coupon code.
5. Optimize your website for mobile
Another important factor in local SEO is mobile optimization. SEO Services San Bernardino mentioned that with over 60% of all internet traffic now coming from mobile devices, it’s crucial that your website is optimized for smaller screens.
Fortunately, there are some simple things you can do to improve your website’s mobile optimization. First, make sure your website is responsive, meaning it automatically adjusts to the size of the device it’s being viewed on. Second, use large font sizes and buttons so that people can easily tap on links with their finger. Finally, avoid using pop-ups, which can be very annoying on mobile devices.
By following these tips, you can improve your local SEO and get more traffic to your website. For more tips on how to grow your business online, be sure to subscribe to our blog!